14th of April 2017

World's best
cases in media
From global to local. You have read all the reports about global media trends from NYT, Nieman Lab, Reuters, but you still do not understand how these trends are applicable? Maybe you do not have enough budget, people, knowledge? We have selected current cases and have brought professionals from all over the world. They will tell you how to adapt global trends to local tasks. You no longer have excuses!
WORLD EXPERTS
Mitra Kalita
Vice president for programming at CNN Digital
TOPIC: Rules of media game: How to turn a game of catching up into staying ahead?

Before CNN Mitra served as managing editor at the Los Angeles Times, executive editor of Quartz and as a senior writer and editor at the Wall Street Journal, Mint (India), the Washington Post, Newsday and the Associated Press.
Nathan Griffiths
Interactive Editor at the Associated Press
TOPIC: New technology: VR and AR. Global trends for local business

Nathan is focused on developing immersive news experiences for journalism, using photogrammetry, 360 video and virtual and augmented reality. He also builds interactive data visualizations and news applications and has taught courses on data visualization and 360 video around the world. Prior to working for the AP, he worked for a decade in the technology industry. He has a Masters degree in Journalism from the University of Hong Kong. Nathan has spoken on 360 video, virtual reality, responsive design and data visualization at conferences and schools in around the world, including NYC, London, Hong Kong, Istanbul, Bangkok and Cartagena.
Mike Ragsdale
Entrepreneur and explorer, founder of 30A.com
TOPIC: From local to global: How to create an empire with turnover 2.2 million dollars from a local media with a population 12 000 people.

In 2007, Mike created 30A®, a hyperlocal brand that celebrates the small-town beach life his family enjoys along Florida's gulf coast. The populations of the town is only 12 000 people. Since then the turnover of the company became 2.2 million dollars a year and Facebook page grew over 550,000 fans.
Vivian Schiller
Media Executive, Advisor
TOPIC Fake News. How did we get there and what should we do?

Vivian Schiller is a longtime executive at the intersection of journalism, media and technology. She currently serves as an advisor to publishers and brands. Most recently, Schiller was the Global Chair of News at Twitter. In this role, she led the company's strategy for news and partnership with journalism organizations and the news publishing ecosystem. Just prior to joining Twitter, Schiller served as Senior VP & Chief Digital Officer for NBC News. Prior to NBC, Schiller served as President and CEO of NPR. She was Senior Vice President and General Manager of NYTimes.com and Senior Vice President and General Manager of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications. Documentaries and series produced under her auspices earned multiple honors, including three Peabody Awards, four Alfred I. DuPont-Columbia University Awards, and dozens of Emmys.
Vivian Schiller
Media Executive, Advisor
TOPIC Fake News. How did we get there and what should we do?

Vivian Schiller is a longtime executive at the intersection of journalism, media and technology. She currently serves as an advisor to publishers and brands. Most recently, Schiller was the Global Chair of News at Twitter. In this role, she led the company's strategy for news and partnership with journalism organizations and the news publishing ecosystem. Just prior to joining Twitter, Schiller served as Senior VP & Chief Digital Officer for NBC News. Prior to NBC, Schiller served as President and CEO of NPR. She was Senior Vice President and General Manager of NYTimes.com and Senior Vice President and General Manager of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications. Documentaries and series produced under her auspices earned multiple honors, including three Peabody Awards, four Alfred I. DuPont-Columbia University Awards, and dozens of Emmys.
Pedro Norton
Senior Consultant at Innovation Media Group
TOPIC: Mediamorphosis: Reinventing news media for the digital age

Before Pedro was CEO of Impresa Media Group - the biggest media group in Portugal and also was a CEO of the iconic Expresso. Now he is a senior consultant at Innovation Media Group, which help news media to reinvent their editorial models, strategies, products; publish reports on trends in media and work with publishers such as BBC, Le Monde, NYT and others.
Justin Varilek
CEO and founder of HackPack.press
TOPIC: How to cover events anywhere in the world. Create more effective and quality content that the audience will love.

HackPack is the global platform enabling media outlets and companies to find, hire and manage media professionals around the world. Currently the community covers 140 countries with over 8000 journalists, photographers and videographers.
He previously worked as a journalist at The Moscow Times and helped found the communications department for Skoltech, a global university established in collaboration with MIT in Moscow. He has also rebuilt the US press office for Acronis, a global software company.
Sue Schardt
CEO of AIR, executive producer at Localore
TOPIC: Worlds great cases of podcasting. What do they have in common?

Sue Schardt leads AIR, a network of 1200 independent producers, journalists, technologists, and public media organizations working to lead change and broaden the impact of mission driven media. The network was found in 1988 with the main expertise in audio. She is creator and Executive Producer of Localore: Finding America, a ground-breaking production designed to invent new ways of making stories "with and for the people" living in 15 different communities across the United States. She also is a media-technology expert. She is a 2014-15 National Arts Strategies fellow, and has served on the NPR Board as a member of the Distribution and Interconnect Committee.
LIST OF SPEAKERS WILL BE COMPLETED
FOR WHOM?
The first online broadcast in VR format for journalists. We not only talk about the new trends, we let you feel them.
PARTICIPATION CONDITIONS
FOR FOREIGN PARTICIPANTS
The price will increase. From March 31st - 198 euros, from April 10th - 248 euros.

Attention!
If you have VR glasses you can participate in VR-broadcasting. If not, you can participate in online-broadcasting.
Attention!
198 €
50 €
180 €
98 €
Перейти к заказу билетов
Перейти к заказу билетов
PARTNERS
FAQ
Will it be in English?
Will it be in English?
Yes, this event will be in English.
What is the difference between online and VR-broadcasting?
What is the difference between online and VR-broadcasting?
With VR-broadcasting you will watch video in 360 format and you will have a "presence effect" in our event. Virtually you will be with us.
I bought an online broadcast, what's next?
I bought an online broadcast, what's next?
You will receive a link to your online-broadcasting 1-3 days before the event. On the day of the event you will just need to click on it and you hear our experts.
Who are you?
Who are you?
We are Pencil Group - an event agency. We organize one of the biggest media forums in Russia. It is our 7th event. And this year we decided to give an opportunity not only to Russian people to attend our event. That's why you are reading this page in English. And more than welcome to join us offline or online. We will be glad to have you at our event!
If I want to come to the event, will you help me to organize visa and other things?
If I want to come to the event, will you help me to organize visa and other things?
Yes, we will help. Please write us to info@pencilgroup.ru with your request.
FEEDBACK FORM
Would you like to become a sponsor?
We will contact you!
Would you like to become a partner?
We will contact you!
Would you like to become a info partner?
We will contact you!
Контакты организаторов
8 (499) 490-19-78
info@pencilgroup.ru
www.pencilgroup.ru

Место проведения форума:

Москва, Варшавское шоссе, д.28A
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